His strange habit makes sense when you consider that he's an environmental scientist who studies how to reduce litter, including things that fall off garbage trucks as they drive down the road.
These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
It's a lot easier to focus on one habit for a month than it is to try to "focus" on five, and it's much more gratifying to make substantial progress on one than to creep on five.
Other potentially bad habits also came to light as 35 per cent of people surveyed would only seek shade if they were hot, rather than to avoid burning.
If the infant fails to dishabituate and continues to show habituation with the new stimulus, it is assumed that the baby is unable to perceive the new stimulus as different.