This had to be balanced against the perceived value of our unique value proposition -saving time with faster and easier sharing of lots of photos and videos.
One explanation is that, although the brain contains detailed representations of lots of different events and objects, we can't always find that information when we want it.
The idea is that by having a greater range of things on the menu, "we can sell to consumers products they want all day," says Rick Carucci, the chief financial officer of Yum! Brands.
I want this to be an accessible release, the MK2 is a lot of fun, need to spread the joy. where as the Square sounds like a child, the MK2 sounds like Charles Bronson after 10 packs of camel ciggies !