"Essentially we're challenging the public to teach response groups what they need and want re: social media engagement in a very real sense and then to put it all to work," said a written release.

在该演习的书面声明中写道：“本质上，我们要教会公众及回应小组成员们什么才是他们真正需要并想要回应的，社会媒体与现实紧密相连，其上的信息对于实际工作能产生很大的帮助。”