That doesn't mean every company needs to make grand pronouncements like Unilever has done. Case in point: Polman has described his company as "the world's biggest NGO."

这并不意味着所有公司都要像联合利华那样发布宏伟的宣言。(一个恰当的例子是，波尔曼曾把联合利华描述为“全球最大的非营利性组织”。)