'I was teased and I often had to have time off school because I was sick. This made it even harder for me, and I didn't have a lot of friends, ' she explained.
"We wanted to make the whole idea of picking your coffin less serious, maybe even make people laugh a bit," Giuseppe Tenara, one of the partners, said.
It was initially met with jeers and snickering when first proposed in 2005, but Jones persevered to get funding, and was finally able to get it off the ground a year later.
If everybody you hang around with is laughing at what John wore, then you can bet that wearing something similar will get you the same kind of negative attention.