Of course, booms aren't always followed by busts—we've certainly seen times when local economies expanded rapidly for a while and then went back to a normal pace of growth.
But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.
The real-time enterprise is capable of recognizing situations as they arise, of anticipating and responding to threats before they occur, and of discovering and capitalizing on opportunities.
Typically, ideas expressed may not be well connected or cohesive so that familiarity with the stimulus is necessary in order to follow what is being discussed.